Guuui.com: “The user-centred design approach has been taken on from the field of software development to the field of web development. But software applications and web sites are not similar. Thinking of web site visitors as users misses the point, that most web sites have a strategic objective to meet. Balancing users’ needs and strategic objectives requires us to move beyond the boundaries of user-centred design.”
Business-centred design
Guuui.com: “The user-centred design approach has been taken on from the field of software development to the field of web development. But software applications and web sites are not similar. Thinking of web site visitors as users misses the point, that most web sites have a strategic objective to meet. Balancing users’ needs and strategic objectives requires us to move beyond the boundaries of user-centred design.”