Peter Merholz talks about dismissing the word »Design« in the marketing language of his company Adaptive Path:
What’s wrong with “design”? Well, there’s nothing wrong with the practice, but plenty wrong with the word’s associations. [...] Design, with a capital D, ought to stretch beyond tactics, and into strategy. Design methods are brilliantly suited to figuring out WHAT to make, not just HOW to make it.
That Tricky Word, ‘Design’
Peter Merholz talks about dismissing the word »Design« in the marketing language of his company Adaptive Path:
[peterme.com]