“This project is an ongoing attempt to write a multimedia web-based book dedicated to studying how corporate television commercials portray a world shaped and defined by global capitalism during the last years of the 20th century and the first years of the 21st. Drawing on a set of 800 TV commercials sponsored by corporate firms from 1996 to the present, we try to map conceptually the landscapes and narratives of Capital, Technology and Globalization as see in coprorate television ads.” [Z+Partners]
Landscapes of Capital
“This project is an ongoing attempt to write a multimedia web-based book dedicated to studying how corporate television commercials portray a world shaped and defined by global capitalism during the last years of the 20th century and the first years of the 21st. Drawing on a set of 800 TV commercials sponsored by corporate firms from 1996 to the present, we try to map conceptually the landscapes and narratives of Capital, Technology and Globalization as see in coprorate television ads.” [Z+Partners]