Jay Cross compares two blogging styles: journal and reference book. He suggests to further develop the weblog practice (and suggests his own blog as an practice example):
The structure of most blogs accommodates their writers more than their readers. It’s time for bloggers to share their goals with their readers. Those goals should inform the way bloggers structure and maintain their blogs.
I share the motivation of Jay Cross looking for improvement. But I have reservation as to which suggestion to make here. I don’t agree that the authors foremost interest should be to accommodate the expectations of readers. Likewise I don’t want to overrule the readers decisions with the site design, I also think that nobody can talk away the need for a weblog author to figure out his/her style by suggesting a normative approach.