People talk about reasons to have a weblog, how will you measure its success. I wanted to say You’ll know when it works, you won’t need numbers. You’ll get an idea you wouldn’t have otherwise gotten. A business contact. A bug report. An old friend finds you. You get a job. You hire someone. You get an answer to a question. These are the benefits of running a weblog. There are others, more surprising. I quit smoking — I get support from people who read my weblog. Even better, I inspire a few others to stop smoking. It can be so gratifying (that is, inspiring gratitude).