Apple releases Apple Motion and DVD Studio Pro 3. Motion ($299) seems to be rivaling Adobe After Effects ($999). I have seen Final Cut (now with high definition support) shooting out Adobe Premiere long ago and even boiled Avid Media Composer with ease. DVD Studio Pro is to my knowledge a very good DVD authoring application. I know Logic Pro Audio is top-notch audio editing software and Shake was used for digital video compositing at Oscar award level.
This prominent suite of digital media applications is supplemented with bulk hardware that is capable of clustering resources (see newly released Xsan, Xgrid) and new cooperations to compete with production hardware facilities as well.
Apple seems to have a much sharper blade for cutting their piece out of the market for creative professionals than any other company on this planet.