Innovation in Organizations

Interview with Dr. Bettina von Stamm: »If you view design as outcome you are likely to have a different perspective on design than if you view design as a process and set of skills. With the former the contribution of design and designers is almost exclusively limited to tangible products. If you take the latter perspective, the role and possible contribution of design and designers shift considerably; it opens up the possibility to applying their process and skills to many other aspects of an organization.«