Luke Wroblewski on Design thinking

On the »SHIFT« conference Luke Wroblowski presented his ideas about »Design thinking« (see his post here).

I think there is a lot of refreshed awareness in die business community about what »design thinking« might be and if it can help to improve business processes, services and products.

Right now it seems there is a lot of very hypothetical talk about that. And as Luke Wroblowski shows by quoting other designers, it is also a very open what »design thinking« is. But there are some prominent figures propagating the concept, so I expect business people and economists will start to discuss what (or what not) »design thinking« may be good for.