Personas? Yes… influence group thinking!

Jason Fried from 37signals argues against the use of Personas. Personas don’t talk back. Personas can’t answer questions. Personas don’t have opinions. Personas can’t tell you when something just doesn’t feel right. This is a pretty sketchy definition of what personas are supposed to do as a tool: The foremost reason for personas is to […]

Design for discovery

One of the most interesting topics for information architecture is search. There are ways to find, explore, browse and discover things in digital domains. The value of information increases with the possibility of being found. So design for findability becomes the most important strategy to increase the value of information. One of the distinct experts […]

Former Microsoft employee switched

Here is a little story of a former Microsoft employee that switched to MacOS X: I worked for Microsoft for eight years. I’m a long time Windows loyalist. […] Now that I can see them side by side, it’s obvious that the Macintosh provides a brighter display experience than the PC. It’s a more aesthetically […]